Advertising management / Jaishri Jethwaney, Shruti Jain
Material type:
TextLanguage: English Publication details: New Delhi : Oxford University Press, 2012Edition: 2nd edDescription: xxi, 651 p. ; 25 cmISBN: 9780198074120Subject(s): Advertising--Management | AdvertisingDDC classification: 659.1 JET J
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 659.1 JET J (Browse shelf (Opens below)) | Available | 484845 |
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| 659.1 HIL About face : | 659.1 HOT Advertising copy / | 659.1 HOT An Outline of advertising : philosophy science art and strategy | 659.1 JET J Advertising management / | 659.1 JHA Social marketing | 659.1 JON Does it pay to advertise : | 659.1 KLE Advertising procedure |
Includes index.
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