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Advertising management /

Jethwaney, Jaishri

Advertising management / Jaishri Jethwaney, Shruti Jain - 2nd ed. - New Delhi : Oxford University Press, 2012. - xxi, 651 p. ; 25 cm.

Includes index.

ISBN: 9780198074120

Subjects--Topical Terms:
Advertising--Management
Advertising

Dewey Class. No.: 659.1 JET J

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