Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch, Keyoor Purani.
Material type:
TextLanguage: English Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2013Edition: 9th editionDescription: xl, 1016 p. ; 24 cmISBN: 9781259026850; 125902685XSubject(s): Adverising | Integrated marketing communications | Analyzing the communication process | Personal selling (online)DDC classification: 659.1 BEL
| Item type | Current library | Call number | Status | Date due | Barcode |
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University Graduate Library | 659.1 BEL (Browse shelf (Opens below)) | Available | UGL200470 |
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| No cover image available | No cover image available | No cover image available | ||||||
| 659.1 ALE Honesty and comprtition : | 659.1 BAT Advertising management / | 659.1 BAT Advertising management / | 659.1 BEL Advertising and promotion : | 659.1 BEL B Advertising and promotion : | 659.1 BOR. M Advertising Management : | 659.1 BOY. N Advertising management |
Including index.
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