Normal view MARC view ISBD view

Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch, Keyoor Purani. - 9th edition - New Delhi : McGraw Hill Education (India) Private Limited, 2013. - xl, 1016 p. ; 24 cm.

Including index.

ISBN: 9781259026850 125902685X

Subjects--Topical Terms:
Adverising

Subjects--Index Terms: Integrated marketing communications Analyzing the communication process Personal selling (online)

Dewey Class. No.: 659.1 BEL

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)