Advertising management Rajeev Batra, John C. Myers and David A. Aaker
Material type:
TextLanguage: English Publication details: New Delhi : Pearson Education Limited, 2018Edition: 5th edDescription: 768 p.; 24 cmISBN: 9788177588507 Subject(s): Advertising management | Message strategy | Massage tacticsDDC classification: 658.1 BAT M
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bahadur Institute of Mgmt Sciences | 658.1 BAT M (Browse shelf (Opens below)) | Available | BMS010227 |
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