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Advertising management

Batra, Rajeev

Advertising management Rajeev Batra, John C. Myers and David A. Aaker - 5th ed, - New Delhi : Pearson Education Limited, 2018. - 768 p.; 24 cm.

Includes index ,

ISBN: 9788177588507

Subjects--Topical Terms:
Advertising management
Message strategy
Massage tactics

Dewey Class. No.: 658.1 BAT M

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