Wellcome

Essays by distinguished marketing scholars of the Society for Marketing Advances [electronic resource] / edited by Arch G. Woodside, Ellen M. Moore.

Contributor(s): Woodside, Arch G | Moore, Ellen M | Society for Marketing AdvancesMaterial type: TextTextSeries: Advances in business marketing and purchasing ; v. 11.Publication details: Amsterdam ; Boston : JAI, 2002Description: 1 online resource (xii, 220 p.) : illISBN: 9781849501484 (electronic bk.) :; 1849501483 (electronic bk.) :Subject(s): Marketing | Sales & marketing | Purchasing & supply management | Business & Economics -- Marketing -- GeneralAdditional physical formats: Print version:: Essays by distinguished marketing scholars of the Society for Marketing Advances.DDC classification: 658.8 LOC classification: HF5415 | .E87 2002Online resources: Click here to access online
Contents:
Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.
Summary: This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
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Item type Current library Call number Status Date due Barcode
Ebooks Ebooks Mysore University Main Library
Not for loan EBEP137

Includes bibliographical references.

Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Description based on print version record.

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