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03224cam a2200469Ka 4500 |
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ocn646515652 |
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OCoLC |
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20200709141703.0 |
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100709s2002 ne a ob 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781849501484 (electronic bk.) : |
| Terms of availability |
�70.95 ; � 102.95 ; $131.95 |
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| International Standard Book Number |
1849501483 (electronic bk.) : |
| Terms of availability |
�70.95 ; � 102.95 ; $131.95 |
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0762308699 (hbk.) |
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9780762308699 (hbk.) |
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ZJC |
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eng |
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ZJC |
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ZJC |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
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HF5415 |
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.E87 2002 |
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KJS |
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bicssc |
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KJMV8 |
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BUS043000 |
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339.1 |
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| Classification number |
658.8 |
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22 |
| 245 00 - TITLE STATEMENT |
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| Title |
Essays by distinguished marketing scholars of the Society for Marketing Advances |
| Statement of responsibility, etc |
edited by Arch G. Woodside, Ellen M. Moore. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Amsterdam ; |
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Boston : |
| Name of publisher, distributor, etc |
JAI, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xii, 220 p.) : |
| Other physical details |
ill. |
| 505 0# - |
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| Formatted contents note |
Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Marketing. |
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| Topical term or geographic name as entry element |
Sales & marketing. |
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| Topical term or geographic name as entry element |
Purchasing & supply management. |
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| Topical term or geographic name as entry element |
Business & Economics |
| 700 1# - |
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| Personal name |
Woodside, Arch G. |
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| Personal name |
Moore, Ellen M. |
| 710 2# - |
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| Corporate name or jurisdiction name as entry element |
Society for Marketing Advances. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2002)11 |
| 245 00 - TITLE STATEMENT |
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[electronic resource] / |
| 490 1# - |
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Advances in business marketing and purchasing, |
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1069-0964 ; |
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v. 11 |
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Includes bibliographical references. |
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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades. |
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Description based on print version record. |
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bicssc |
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bicssc |
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Marketing |
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General. |
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bisacsh |
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Print version: |
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Essays by distinguished marketing scholars of the Society for Marketing Advances. |
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Amsterdam ; Boston : JAI, 2002 |
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0762308699 |
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(OCoLC)50053092 |
| 830 #0 - |
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Advances in business marketing and purchasing ; |
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v. 11. |
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BMEbacklist |
