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Development communication : reframing the role of the media / edited by Thomas L. McPhail.

By: McPhail, Thomas LContributor(s): Wiley InterScience (Online service)Material type: Text

TextPublisher: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009Description: 1 online resource (xiii, 239 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781444310740; 1444310747; 9781444310733; 1444310739; 1282117297; 9781282117297Subject(s): Communication -- Social aspects | Mass media -- Developing countries | Telecommunication -- Developing countries | Mass media | Telecommunication | Communication | SOCIAL SCIENCE -- Media Studies | Communication -- Social aspects | Mass media | Telecommunication | Developing countries | Kommunikation -- sociala aspekter | Massmedia -- U-länderGenre/Form: Electronic books.Additional physical formats: Print version:: Development communication.DDC classification: 302.2309172/4 LOC classification: HM1206 | .M3873 2009Online resources: Wiley Online Library

Contents:

Development Communication: Reframing the Role of the Media; Contents; Tables and Figures; Notes on Contributors; Preface; 1: Introduction to Development Communication; 2: Major Theories Following Modernization; 3: United Nations and Specialized Agencies; 4: The Roles of Non-Governmental Organizations (NGOs); 5: Differing Views of World Culture; 6: A Framework for Conceptualizing Technology in Development; 7: The Global Digital Divide; 8: Feminism in a Post-Development Age; 9: Sonagachi Project: A Case-Study Set in India; 10: Roma Project: A Case Study Set in Europe.

Summary: In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.:.; Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change.; Discusses themajor approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet.; Explores the role of NGOs, the CNN Effect, and the pow.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebooks	Mysore University Main Library		Not for loan		EBJW895

Includes bibliographical references (pages 211-234) and index.

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.:.; Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change.; Discusses themajor approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet.; Explores the role of NGOs, the CNN Effect, and the pow.

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