Wellcome

Development communication :

McPhail, Thomas L.

Development communication : reframing the role of the media / edited by Thomas L. McPhail. - 1 online resource (xiii, 239 pages)

Includes bibliographical references (pages 211-234) and index.

Development Communication: Reframing the Role of the Media; Contents; Tables and Figures; Notes on Contributors; Preface; 1: Introduction to Development Communication; 2: Major Theories Following Modernization; 3: United Nations and Specialized Agencies; 4: The Roles of Non-Governmental Organizations (NGOs); 5: Differing Views of World Culture; 6: A Framework for Conceptualizing Technology in Development; 7: The Global Digital Divide; 8: Feminism in a Post-Development Age; 9: Sonagachi Project: A Case-Study Set in India; 10: Roma Project: A Case Study Set in Europe.

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.:.; Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change.; Discusses themajor approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet.; Explores the role of NGOs, the CNN Effect, and the pow.

9781444310740 1444310747 9781444310733 1444310739 1282117297 9781282117297

10.1002/9781444310740 doi

10.1002/9781444310740 Wiley InterScience http://www3.interscience.wiley.com


Communication--Social aspects.
Mass media--Developing countries.
Telecommunication--Developing countries.
Mass media.
Telecommunication.
Communication.
SOCIAL SCIENCE--Media Studies.
Communication--Social aspects.
Mass media.
Telecommunication.
Kommunikation--sociala aspekter.
Massmedia--U-länder.


Developing countries.


Electronic books.

HM1206 / .M3873 2009

302.2309172/4

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