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Modern marketing management in the Indian context / Rustom S. Davar

By: Davar, Rustom SMaterial type: Text

TextLanguage: English Publication details: Bombay : Progressive corporation Private Ltd., 1975Edition: 5th editionDescription: xxv, 641 p. ; 23 cmSubject(s): Marketing--Management | India | Marketing | Organization Structures | Venture ManagementDDC classification: 658.8 DAV

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	Text Book Loan Section	658.8 DAV (Browse shelf (Opens below))	Available		218080

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