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Modern marketing management in the Indian context /

Davar, Rustom S.

Modern marketing management in the Indian context / Rustom S. Davar - 5th edition - Bombay : Progressive corporation Private Ltd., 1975. - xxv, 641 p. ; 23 cm.

Subjects--Topical Terms:
Marketing--Management
India
Marketing

Subjects--Index Terms: Organization Structures Venture Management

Dewey Class. No.: 658.8 DAV

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