Consumer behaviour : text and cases / Suja R. Nair
Material type:
TextLanguage: English Publication details: Mumbai : Himalaya Publishing House, 1999Description: 319 p. ; 22 cmSubject(s): Consumers- India | Marketing- India | Consumer Behaviour | Consumer Modelling | Decision Making | Group Dynamics | Consumer SatisfactionDDC classification: 658.83420954 NAI
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Mysore University Main Library | Text Book Loan Section | 658.83420954 NAI (Browse shelf (Opens below)) | Available | 435098 |
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| 658.8342 WRI Consumer behaviour / | 658.8342082 STE B Why women shop : secrets revealed | 658.83420954 CON Consumer behaviour and consumer protection in India | 658.83420954 NAI Consumer behaviour : | 658.8342095417 SIN Consumer market and consumer behaviour : | 658.8343 CAL Indispensable : how to become the company that your costomers can't live without | 658.8343 HAR Harvard business review on increasing customer loyalty. |
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