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Consumer behaviour :

Nair, Suja R.

Consumer behaviour : text and cases / Suja R. Nair - Mumbai : Himalaya Publishing House, 1999. - 319 p. ; 22 cm.

Subjects--Topical Terms:
Consumers- India
Marketing- India
Consumer Behaviour

Subjects--Index Terms: Consumer Modelling Decision Making Group Dynamics Consumer Satisfaction

Dewey Class. No.: 658.83420954 NAI

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