Services marketing : concepts, planning and implementation / C. Bhattacharjee
Material type: TextLanguage: English Publication details: New Delhi : Excel Books, 2006Description: xiii, 696 p. ; 24 cmISBN: 8174464778Subject(s): Service industries--Marketing | Service industriesDDC classification: 658.8 BHAItem type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | Text Book Loan Section | 658.8 BHA (Browse shelf (Opens below)) | Available | 434979 |
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