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Services marketing :

Bhattacharjee, C.

Services marketing : concepts, planning and implementation / C. Bhattacharjee - New Delhi : Excel Books, 2006. - xiii, 696 p. ; 24 cm.

ISBN: 8174464778

Subjects--Topical Terms:
Service industries--Marketing
Service industries

Dewey Class. No.: 658.8 BHA

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