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Effectiveness of customer loyalty programs : a study on select retailers in Bangalore and Mysore city

By: Aparna J. VarmaContributor(s): Ramesh, H. N [guide]Material type: Text

TextLanguage: English Description: 209 p. : ill. ; 32 cmSubject(s): Retail store--India | Customer relationship management | Customer loyalty programsDDC classification: 658.812 APA Online resources: Click here to access online Dissertation note: Ph.D University of Mysore, Department of Studies in Business Administration. 2015.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Thesis	Mysore University Main Library	658.812 APA (Browse shelf (Opens below))	Not for loan		T7858

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Ph.D University of Mysore, Department of Studies in Business Administration. 2015.

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