Wellcome

Effectiveness of customer loyalty programs : a study on select retailers in Bangalore and Mysore city

By: Aparna J. VarmaContributor(s): Ramesh, H. N [guide]Material type: TextTextLanguage: English Description: 209 p. : ill. ; 32 cmSubject(s): Retail store--India | Customer relationship management | Customer loyalty programsDDC classification: 658.812 APA Online resources: Click here to access online Dissertation note: Ph.D University of Mysore, Department of Studies in Business Administration. 2015.
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Item type Current library Call number Status Date due Barcode
Thesis Thesis Mysore University Main Library
658.812 APA (Browse shelf (Opens below)) Not for loan T7858

Ph.D University of Mysore, Department of Studies in Business Administration. 2015.

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