Marketing management : text and cases. Rajiv Lal; John A Quelch; V Kasturi Rangan.
Material type:
TextLanguage: ENG Publication details: New Delhi, India: Tata McGraw-Hill Publishing Company Limited. 2005Description: xiii, 812 p; 26 cmISBN: 0-07-060395-2Subject(s): Marketing Management | Marketing Management - Case studiesDDC classification: 658.802 LAL
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Bahadur Institute of Mgmt Sciences | 658.802 LAL (Browse shelf (Opens below)) | Available | BMS03348 | |
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| 658.802 KOT Marketing management :a south asian perspective | 658.802 KOT Marketing management :a south asian perspective | 658.802 KOT Lateral marketing : new techniques for finding breakthrough ideas | 658.802 LAL Marketing management : text and cases. | 658.802 LAL Marketing management : text and cases. | 658.802 LAL Marketing management : text and cases. | 658.802 LAL Marketing management : text and cases. |
Including Index.
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