Marketing management : text and cases. (Record no. 465278)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-060395-2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 LAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lal Rajiv. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : text and cases. |
| Statement of responsibility, etc | Rajiv Lal; John A Quelch; V Kasturi Rangan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi, India: |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited. |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 812 p; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Including Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Management - Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch John A |
| -- | Rangan V Kasturi |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 21/03/2016 | 658.802 LAL | BMS03348 | 21/03/2016 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 21/03/2016 | 658.802 LAL | BMS03349 | 21/03/2016 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 21/03/2016 | 658.802 LAL | BMS02661 | 21/03/2016 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 21/03/2016 | 658.802 LAL | BMS02662 | 21/03/2016 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 21/03/2016 | 658.802 LAL | BMS04198 | 21/03/2016 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 21/03/2016 | 658.802 LAL | BMS04199 | 21/03/2016 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 21/03/2016 | 658.802 LAL | BMS04197 | 21/03/2016 | Books |