The definitive book of branding / edited by Kartikeya Kompella
Language: eng Publication details: Los Angels : Sage, 2014Description: xx, 408 p. ; 24 cmISBN: 9788132117735Subject(s): Branding (Marketing) | Globalization--Economic aspectsDDC classification: 658.827 KOM| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.827 KOM (Browse shelf (Opens below)) | Available | 479445 |
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| 658.827 KEL P Strategic brand management | 658.827 KEL P Strategic brand management | 658.827 KEL P Strategic brand management | 658.827 KOM The definitive book of branding / | 658.827 KUM S Brand breakout: how emerging market brands will go global | 658.827 LIG. K Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands | 658.827 NIR S Private label strategy : how to meet the store brand challenge / |
Includes index.
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