The definitive book of branding / (Record no. 464917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117735 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KOM |
| 245 14 - TITLE STATEMENT | |
| Title | The definitive book of branding / |
| Statement of responsibility, etc | edited by Kartikeya Kompella |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2014. |
| Name of publisher, distributor, etc | Sage, |
| Place of publication, distribution, etc | Los Angels : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 408 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Topical term or geographic name as entry element | Globalization--Economic aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kompella, Kartikeya |
| Relator term | editor |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 08/03/2016 | 716.00 | 658.827 KOM | 479445 | 16/03/2016 | Books |