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Strategic brand management for B2B markets : a road map for organizational transformation / Sarin Sharad

By: Sarin SharadLanguage: eng Publication details: Los Angeles : Sage, 2016Description: xxiv, 301 p. ; 24 cmISBN: 9789351505518Subject(s): Brand name products--Management | Branding (Marketing) | Product management | Industrial marketingDDC classification: 658.827 SAR

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.827 SAR (Browse shelf (Opens below))	Available		BMS09299
Books	Mysore University Main Library	658.827 SAR (Browse shelf (Opens below))	Available		479426

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Previous	658.827 RIT S Brands and branding	658.827 RYD Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property.	658.827 SAR Strategic brand management for B2B markets:	658.827 SAR Strategic brand management for B2B markets :	658.827 SEN Brand positioning : strategies for competitive advantage.	658.827 SHR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SRI M The future of branding	Next

Includes index.

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