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Strategic brand management for B2B markets :

Sarin Sharad

Strategic brand management for B2B markets : a road map for organizational transformation / Sarin Sharad - Los Angeles : Sage, 2016. - xxiv, 301 p. ; 24 cm.

Includes index.

ISBN: 9789351505518

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)
Product management
Industrial marketing

Dewey Class. No.: 658.827 SAR

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