Strategic brand management for B2B markets : a road map for organizational transformation / Sarin Sharad
Language: eng Publication details: Los Angeles : Sage, 2016Description: xxiv, 301 p. ; 24 cmISBN: 9789351505518Subject(s): Brand name products--Management | Branding (Marketing) | Product management | Industrial marketingDDC classification: 658.827 SAR| Item type | Current library | Call number | Status | Date due | Barcode |
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Bahadur Institute of Mgmt Sciences | 658.827 SAR (Browse shelf (Opens below)) | Available | BMS09299 | |
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Books
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Mysore University Main Library | 658.827 SAR (Browse shelf (Opens below)) | Available | 479426 |
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| 658.827 SAG D Brand management / | 658.827 SAH Brand management | 658.827 SAR Strategic brand management for B2B Markets: a road map for organizational transformation | 658.827 SAR Strategic brand management for B2B markets : | 658.827 SEN Brand positioning : | 658.827 SEN Brand positioning : | 658.827 SIN J Strategic brand management : measuring and managing brand equity |
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