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Beyond branding Nicholas Ind

By: Nicholas IndMaterial type: Text

TextLanguage: English Publication details: London, UK ; Sterling, VA : Kogan Page, 2003Description: xviii, 236 p, 23 cmISBN: 9780749442125Subject(s): Brand choice. Brand name products. Branding (Marketing)DDC classification: 658.827IND

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.827IND (Browse shelf (Opens below))	Available		BMS02507
Books	Bahadur Institute of Mgmt Sciences	658.827IND (Browse shelf (Opens below))	Available		BMS01716

Previous								Next
Previous	658.81PAN Sales and distribution management	658.81SPI Management of the sales force	658.81VIE The new professional salesman : meeting challenges in the 21st century	658.827IND Beyond branding	658.827IND Beyond branding	658.827KAP 18 brand astras : using brand abilities as weapons for CRISP brand building	658.827TAY Never mind the sizzle ... where's the sausage? : branding based on substance not spin	Next

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