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Beyond branding

Nicholas Ind

Beyond branding Nicholas Ind - London, UK ; Sterling, VA : Kogan Page, 2003. - xviii, 236 p, 23 cm.

include index

ISBN: 9780749442125

Subjects--Topical Terms:
Brand choice.
Brand name products.
Branding (Marketing)

Dewey Class. No.: 658.827IND

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