Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch
Material type:
TextLanguage: ENG Publication details: Boston, Mass Irwin/McGraw-Hill, 2001Description: 795 p 29 cmISBN: 9780070473829Subject(s): Advertising. Sales promotion. Communication in marketing. Publicité Ventes -- Promotion. Communication en marketingDDC classification: 659.1 BEL
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Bahadur Institute of Mgmt Sciences | 659.1 BEL (Browse shelf (Opens below)) | Available | BMS01856 | |
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Bahadur Institute of Mgmt Sciences | 659.1 BEL (Browse shelf (Opens below)) | Available | BMS02102 | |
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Bahadur Institute of Mgmt Sciences | 659.1 BEL (Browse shelf (Opens below)) | Available | BMS0273 |
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