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Advertising and promotion : an integrated marketing communications perspective

George E Belch

Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch - Boston, Mass Irwin/McGraw-Hill, 2001 - 795 p 29 cm

Include Index

ISBN: 9780070473829

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.
Publicité
Ventes -- Promotion.
Communication en marketing.

Dewey Class. No.: 659.1 BEL

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