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The 22 irrefutable laws of advertising (and when to violate them) Michael Newman

By: Michael NewmanMaterial type: TextTextLanguage: English Publication details: Singapore : John Wiley & Sons (Asia) Pte Ltd., 2004Description: xxvi, 242 p, 24 cmISBN: 9788126510047Subject(s): Sales promotion. AdvertisingDDC classification: 659.1NEW
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