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The 22 irrefutable laws of advertising (and when to violate them)

Michael Newman

The 22 irrefutable laws of advertising (and when to violate them) Michael Newman - Singapore : John Wiley & Sons (Asia) Pte Ltd., 2004. - xxvi, 242 p, 24 cm.

include index

ISBN: 9788126510047

Subjects--Topical Terms:
Sales promotion.
Advertising.

Dewey Class. No.: 659.1NEW

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