Wellcome

Managing Indian brands : marketing concepts and strategies S Ramesh Kumar

By: Kumar S RameshMaterial type: TextTextLanguage: Eng Publication details: New Delh : Distributors, UBS Publisher's Distributors, 2001Description: xiv, 487 p : 23 cmISBN: 9788125913085Subject(s): Brand name products -- India -- Management. Branding (Marketing) -- India. Brand name products -- ManagementDDC classification: 658.5 RAM
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