Managing Indian brands : marketing concepts and strategies (Record no. 462625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788125913085 |
| 041 ## - | |
| Language code of text/sound track or separate title | Eng |
| 082 ## - | |
| Classification number | 658.5 RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar S Ramesh |
| 245 10 - TITLE STATEMENT | |
| Title | Managing Indian brands : marketing concepts and strategies |
| Statement of responsibility, etc | S Ramesh Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delh : |
| Name of publisher, distributor, etc | Distributors, UBS Publisher's Distributors, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 487 p : |
| Other physical details | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - | |
| Topical term or geographic name as entry element | Brand name products -- India -- Management. |
| -- | Branding (Marketing) -- India. |
| -- | Brand name products -- Management. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 02/02/2016 | 658.5 RAM | BMS06584 | 02/02/2016 | Books |