Marketing in the public sector : a roadmap for improved performance Philip Kotler; Nancy Lee
Material type:
TextLanguage: eng. Publication details: Upper Saddle River, N.J.: Wharton School Pub: 2007Description: xv, 332 pages : illustrations ; 24 cmISBN: 9788131709580Subject(s): Administration publique -- Participation des citoyens. Öffentlicher Sektor -- Effizienz. Öffentlicher Sektor -- Marketing. Administration publique -- GestionDDC classification: 658.8 KOTN
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bahadur Institute of Mgmt Sciences | 658.8 KOTN (Browse shelf (Opens below)) | Available | BMS06814 |
Browsing Bahadur Institute of Mgmt Sciences shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
| 658.8 KOT K Marketing management | 658.8 KOT L Social marketing : influencing behaviors for good | 658.8 KOT N Marketing in the public sector : a roadmap for improved performance. | 658.8 KOTN Marketing in the public sector : a roadmap for improved performance | 658.8 KUM Application exercises in Marketion : The Indian Context. | 658.8 KUM M Marketing management | 658.8 LEE Selling against the goal |
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