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Marketing in the public sector : a roadmap for improved performance

Kotler Philip

Marketing in the public sector : a roadmap for improved performance Philip Kotler; Nancy Lee - Upper Saddle River, N.J.: Wharton School Pub: 2007 - xv, 332 pages : illustrations ; 24 cm

include index.

ISBN: 9788131709580

Subjects--Topical Terms:
Administration publique -- Participation des citoyens.
Öffentlicher Sektor -- Effizienz.
Öffentlicher Sektor -- Marketing.
Administration publique -- Gestion.

Dewey Class. No.: 658.8 KOTN

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