Foundations of marketing theory : toward a general theory of marketing Shelby D Hunt
Material type:
TextLanguage: emg Publication details: Armonk, N.Y. : M.E. Sharpe, 2002Description: xv, 323 p, 25 cmISBN: 9788120322400Subject(s): Marketingtheorie. MarketingDDC classification: 658.802HUN
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Bahadur Institute of Mgmt Sciences | 658.802HUN (Browse shelf (Opens below)) | Available | BMS02991 |
Browsing Bahadur Institute of Mgmt Sciences shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
| No cover image available | ||||||||
| 658.72DAT Materials management : procedures, text and cases | 658.787WAT Inventory control and management | 658.7CRA Principles of supply chain management | 658.802HUN Foundations of marketing theory : toward a general theory of marketing | 658.802RAM Ascending the value spiral : from insight to innovation | 658.802WES The marketing plan workbook; | 658.802WES The marketing plan workbook; |
include index
There are no comments on this title.