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Foundations of marketing theory : toward a general theory of marketing

Hunt Shelby D

Foundations of marketing theory : toward a general theory of marketing Shelby D Hunt - Armonk, N.Y. : M.E. Sharpe, 2002. - xv, 323 p, 25 cm.

include index

ISBN: 9788120322400

Subjects--Topical Terms:
Marketingtheorie.
Marketing.

Dewey Class. No.: 658.802HUN

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