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Magic numbers for consumer marketing : key measures to evaluate marketing success John Davis

By: Davis JohnMaterial type: TextTextLanguage: English Publication details: Singapore : John Wiley & Sons, 2005Description: VII, 309 S. . t.graph. Dars 27 cmISBN: 9788126510610Subject(s): Marketing -- Evaluation Marketing research Marketing -- Evaluation. Marketing researchDDC classification: 658.8 DAV
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Item type Current library Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
658.8 DAV (Browse shelf (Opens below)) Available BIM04645658

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