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Magic numbers for consumer marketing : key measures to evaluate marketing success

Davis John

Magic numbers for consumer marketing : key measures to evaluate marketing success John Davis - Singapore : John Wiley & Sons, 2005. - VII, 309 S. . t.graph. Dars 27 cm.

include index

ISBN: 9788126510610

Subjects--Topical Terms:
Marketing -- Evaluation
Marketing research
Marketing -- Evaluation.
Marketing research.

Dewey Class. No.: 658.8 DAV

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