Lateral marketing : new techniques for finding breakthrough ideas Philip Kotler
Material type:
TextLanguage: Eng Publication details: NEW DEHLI Wiley india Pvt.Ltd. 2003Description: 206 p 24 cmISBN: 9788126508587Subject(s): Marketing -- Management. Marketing -- Gestion. ProductontwikkelingDDC classification: 658.802 KOT
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Bahadur Institute of Mgmt Sciences | 658.802 KOT (Browse shelf (Opens below)) | Available | BMS04432 |
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| 658.802 KOT Marketing management :a south asian perspective | 658.802 KOT Marketing management :a south asian perspective | 658.802 KOT Marketing management :a south asian perspective | 658.802 KOT Lateral marketing : new techniques for finding breakthrough ideas | 658.802 LAL Marketing management : text and cases. | 658.802 LAL Marketing management : text and cases. | 658.802 LAL Marketing management : text and cases. |
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