Wellcome

Lateral marketing : new techniques for finding breakthrough ideas (Record no. 460531)

MARC details
000 -LEADER
fixed length control field 00463nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126508587
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP
245 ## - TITLE STATEMENT
Title Lateral marketing : new techniques for finding breakthrough ideas
Statement of responsibility, etc Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DEHLI
Name of publisher, distributor, etc Wiley india Pvt.Ltd.
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 206 p
Dimensions 24 cm
500 ## - GENERAL NOTE
General note includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- Management.
-- Marketing -- Gestion.
-- Productontwikkeling.
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
      Bahadur Institute of Mgmt Sciences Bahadur Institute of Mgmt Sciences 19/12/2015   658.802 KOT BMS04432 19/12/2015 Books

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