Lateral marketing : new techniques for finding breakthrough ideas (Record no. 460531)
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000 -LEADER | |
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fixed length control field | 00463nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126508587 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | Eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER PHILIP |
245 ## - TITLE STATEMENT | |
Title | Lateral marketing : new techniques for finding breakthrough ideas |
Statement of responsibility, etc | Philip Kotler |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | NEW DEHLI |
Name of publisher, distributor, etc | Wiley india Pvt.Ltd. |
Date of publication, distribution, etc | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 206 p |
Dimensions | 24 cm |
500 ## - GENERAL NOTE | |
General note | includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing -- Management. |
-- | Marketing -- Gestion. |
-- | Productontwikkeling. |
Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
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Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 19/12/2015 | 658.802 KOT | BMS04432 | 19/12/2015 | Books |