Advertising and promotion : an integrated marketing communications perspective George E Belch; Michael A Belch; Keyoor Purani
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TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill, 2013Edition: 9th edDescription: xxi, 1016 p. : col. ill. ; 28 cmISBN: 9781259026850Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 BEL B
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Includes index .
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