Advertising and promotion : (Record no. 438249)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140710b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective |
| Statement of responsibility, etc | George E Belch; Michael A Belch; Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 1016 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes index . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| Topical term or geographic name as entry element | Sales promotion. |
| Topical term or geographic name as entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| Personal name | Purani Keyoor |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Text Book Loan Section | Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 10/07/2014 | 659.1 BEL B | BMS08907 | 10/07/2014 | Books | ||||
| Text Book Loan Section | Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 10/07/2014 | 659.1 BEL B | BMS08906 | 10/07/2014 | Books | ||||
| Text Book Loan Section | Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 10/07/2014 | 659.1 BEL B | BMS08905 | 10/07/2014 | Books | ||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 10/07/2014 | 659.1 BEL B | BMS08904 | 10/07/2014 | Books | |||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 16/11/2019 | 659.1 BEL B | BMS010003 | 16/11/2019 | Books | |||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 16/11/2019 | 659.1 BEL B | BMS010004 | 16/11/2019 | Books | |||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 16/11/2019 | 659.1 BEL B | BMS010005 | 16/11/2019 | Books | |||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 16/11/2019 | 659.1 BEL B | BMS010006 | 16/11/2019 | Books | |||||
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 16/11/2019 | 659.1 BEL B | BMS010007 | 16/11/2019 | Books | |||||
| PG Center Hassan | PG Center Hassan | 08/07/2015 | 659.1 BEL B | PGH18155 | 08/07/2015 | Books |