Advertising and promotions : an integrated brand approach Richard J Semenik; Thomas C O'Guinn; et al
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TextLanguage: English Publication details: New Dlahi : South-Western/Cengage Learning, 2012Edition: 6th edDescription: xli, 710 p. : ill. (chiefly col.) ; 28 cmISBN: 9788131517383Subject(s): Advertising | Branding (Marketing) | Advertising media planningDDC classification: 659.1 SEM A
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bahadur Institute of Mgmt Sciences | Text Book Loan Section | 659.1 SEM A (Browse shelf (Opens below)) | Available | BMS08908 |
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| 659.1 RAT Advertising management | 659.1 RIE T Positioning : the battle for your mind | 659.1 ROM How to advertise | 659.1 SEM A Advertising and promotions : an integrated brand approach | 659.1 SHA D Advertising & promotions; | 659.1 SHA S Advertising : planning and implementation | 659.1 SHA S Advertising : planning and implementation |
Includes index .
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