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Advertising and promotions : an integrated brand approach

Advertising and promotions : an integrated brand approach Richard J Semenik; Thomas C O'Guinn; et al - 6th ed, - New Dlahi : South-Western/Cengage Learning, 2012. - xli, 710 p. : ill. (chiefly col.) ; 28 cm.

Includes index .

ISBN: 9788131517383

Subjects--Topical Terms:
Advertising.
Branding (Marketing).

Subjects--Index Terms: Advertising media planning.

Dewey Class. No.: 659.1 SEM A

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