Wellcome

Role of advertising in corporate image building: a comparative study of major public and private sector under takings

By: Ranganatha, K. SContributor(s): Kushal Kumar, R [Guide ]Material type: TextTextLanguage: English Description: 266 p. ill ; 28 cmSubject(s): Mass communication | Corporate image buildingDDC classification: 070.41 RAN Dissertation note: Ph.D. University of Mysore, Department of Studies in Mass Communication and Journalism 2012.
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