Services marketing; integrating customer focus across the firm Valarie A.Zeithaml
Material type:
TextLanguage: English Publication details: New Delhi : McGrew Hill Education (India) Private Limited, 2013Edition: 6th edDescription: xxxii, 711 p. ; 24 cmISBN: 9781259026812Subject(s): service industries | marketing | customer servicesDDC classification: 658.8 ZEI B
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| 658.8 ZEI Services Marketing: | 658.8 ZEI B Services marketing; | 658.8 ZEI B Services marketing; | 658.8 ZEI B Services marketing; | 658.8 ZEI B Services marketing : integrating customer focus across the firm | 658.8 ZEI B Services marketing : integrating customer focus across the firm | 658.8 ZIG Ziglar on selling |
Includes Index.
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