Wellcome

New directions in campaigns and elections / edited by Stephen K. Medvic.

Contributor(s): Medvic, Stephen KMaterial type: TextTextSeries: New directions in American politicsPublication details: New York : Routledge, c2011Description: xix, 311 p. : ill. ; [ca. 23-29] cmISBN: 9780415878821 (hardback : alk. paper); 9780415878838 (pbk. : alk. paper); 0415878829; 0415878837Subject(s): Political campaigns -- United States | Elections -- United StatesLOC classification: JK2281 | .N482 2011Online resources: Click here to view Also available as an electronic resource.
Contents:
1. Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore -- 2. Campaign finance : adapting to a changing regulatory environment / David B. Magleby -- 3. Polling : innovations in survey research / Brian F. Schaffner -- 4. Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic -- 5. Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader -- 6. Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson -- 7. Political parties : the tensions between Unified Party images and localism / Jeffrey M. Stonecash -- 8. Interest groups : back to basic questions / Clyde Wilcox -- 9. Media : the complex interplay of old and new forms / Diana Owen -- 10. Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields -- 11. Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves -- 12. Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel -- 13. State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn -- 14. Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.
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Holdings
Item type Current library Call number Status Date due Barcode
Ebooks Ebooks Mysore University Main Library
Not for loan EBTF1704

Includes bibliographical references (p. [259]-302) and index.

1. Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore -- 2. Campaign finance : adapting to a changing regulatory environment / David B. Magleby -- 3. Polling : innovations in survey research / Brian F. Schaffner -- 4. Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic -- 5. Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader -- 6. Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson -- 7. Political parties : the tensions between Unified Party images and localism / Jeffrey M. Stonecash -- 8. Interest groups : back to basic questions / Clyde Wilcox -- 9. Media : the complex interplay of old and new forms / Diana Owen -- 10. Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields -- 11. Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves -- 12. Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel -- 13. State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn -- 14. Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.

Also available as an electronic resource.

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