New directions in campaigns and elections /
New directions in campaigns and elections /
edited by Stephen K. Medvic.
- New York : Routledge, c2011.
- xix, 311 p. : ill. ; [ca. 23-29] cm.
- New directions in American politics .
- New directions in American politics. .
Includes bibliographical references (p. [259]-302) and index.
1. Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore -- 2. Campaign finance : adapting to a changing regulatory environment / David B. Magleby -- 3. Polling : innovations in survey research / Brian F. Schaffner -- 4. Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic -- 5. Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader -- 6. Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson -- 7. Political parties : the tensions between Unified Party images and localism / Jeffrey M. Stonecash -- 8. Interest groups : back to basic questions / Clyde Wilcox -- 9. Media : the complex interplay of old and new forms / Diana Owen -- 10. Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields -- 11. Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves -- 12. Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel -- 13. State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn -- 14. Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.
9780415878821 (hardback : alk. paper) 9780415878838 (pbk. : alk. paper) 0415878829 0415878837
2010033282
Political campaigns--United States.
Elections--United States.
JK2281 / .N482 2011
Includes bibliographical references (p. [259]-302) and index.
1. Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore -- 2. Campaign finance : adapting to a changing regulatory environment / David B. Magleby -- 3. Polling : innovations in survey research / Brian F. Schaffner -- 4. Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic -- 5. Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader -- 6. Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson -- 7. Political parties : the tensions between Unified Party images and localism / Jeffrey M. Stonecash -- 8. Interest groups : back to basic questions / Clyde Wilcox -- 9. Media : the complex interplay of old and new forms / Diana Owen -- 10. Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields -- 11. Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves -- 12. Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel -- 13. State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn -- 14. Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.
9780415878821 (hardback : alk. paper) 9780415878838 (pbk. : alk. paper) 0415878829 0415878837
2010033282
Political campaigns--United States.
Elections--United States.
JK2281 / .N482 2011