Darwin's brands adapting to succeed Anand Bhaskar Halve
Material type:
TextLanguage: English Publication details: New Delhi : Sage, 2012Description: xvii, 168 p. : 22 cm. 1 online resourceISBN: 9788132107156Subject(s): Brand name products | Consumers' preferences | Economic history | India | Branding (Marketing)DDC classification: 658.827 HAL
| Item type | Current library | Call number | Status | Date due | Barcode |
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Bahadur Institute of Mgmt Sciences | 658.827 HAL (Browse shelf (Opens below)) | Available | BMS08768 |
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| 658.827 HAI Brand failures | 658.827 HAI Brand failures | 658.827 HAL Darwin's brands : adapting for success | 658.827 HAL Darwin's brands | 658.827 HED Brand management : research, theory and practice. | 658.827 KAP The new strategic brand management : creating and sustaining brand equity long term | 658.827 KAP The new strategic brand management : creating and sustaining brand equity long term. |
Includes index .
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